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THE PROBLEM

Social media has made us addicted to our phones, and has created a habit of turning our life into a performance.

We suffer from attention fragmentation, social comparison, and algorithmic manipulation. We overthink our online personas, and metrics give us anxiety.

Passive consumption has replaced active life; we spend time watching others do things, instead of doing those activities ourselves.

THE solution

Cut out the distractions, the metrics, the gamification, the stimuli.

Through a simple user-interface. you can create moments that are straight to the point.

Private groups reduces social signaling, clout behavior, and group politics. Removing photos and profile curation means no comparison culture and an increase in privacy.

Here we intend to reclaim “IRL” from monetizing life as content, to protecting life from becoming content. This changes human behavior to one of action rather than observation. 



Create groups for every circle in your life

No one knows what groups they are in, or who else is in that group

Moments will only be seen by the groups you’ve shared with.

Create and share moments with specific groups.

Once you’ve joined a moment, you can add to calendar and start a group chat with anyone else who has joined that moment.